A few days ago I held a lecture and workshop about sustainable tourism during Earth Week in Vadstena. It was interesting to hear the locals discuss the development in this area. Not all tourism is good, and we want to discuss what we want to do in the future. Also, if we want to reach the climate goals we can’t continue to fly as much as we do today.
I have so many thoughts about this and what I’ve done so far is that I’ve reduced my flight trips with 94% and changed my marketing – now only towards people arriving here by car or train. I also work more with partners that share the same philosophy.